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IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry...

New Guidelines Will Simplify Development of Mobile Advertising NEW YORK, NY (April 11, 2013) — In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that...

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The Present Reality and Future Potential of Mobile Programmatic

Submitter's Company: NimbletankSubmitted 1 year 1 week ago by Jessica Langdell.Friday, May 30, 2014 - 1:06pm EDTLaunched in 2010 real time bidding (RTB) essentially the automation of buying and...

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IAB and MMA Issue ‘Mobile Phone Creative Guidelines’ to Reduce Industry...

April 11, 2013New Guidelines Will Simplify Development of Mobile Advertising NEW YORK, NY (April 11, 2013) — In the rapidly evolving mobile marketplace, there is heightened demand for standards and...

View Article

Image may be NSFW.
Clik here to view.

The Present Reality and Future Potential of Mobile Programmatic

May 30, 2014Submitted by NimbletankLaunched in 2010 real time bidding (RTB) essentially the automation of buying and optimising digital media campaigns in real-time, through an auction between the...

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